Estimated monthly waste from internal bid wars
$569/mo
±30% confidence range: $398 – $740
Generated 2026-06-21 · core v0.1.4
| Badge | Conditions | Action |
|---|---|---|
| Definite bid war | 2+ campaigns share a match type and no single campaign takes more than 70% of clicks – real competition for the same term. | Pause this term in the lower-performing campaigns or graduate it to a single match-type as exact, then add as negative everywhere else. |
| Likely bid war | 2+ campaigns share a match type and the leader takes 70–85% of clicks – there is a dominant campaign but others get a meaningful share. | Consolidate into one campaign or split targeting via negatives. Confirm with a 7-day spend trend before acting – the leader may be the right home. |
| Possible overlap | Match types are all different (graduation pattern) OR one campaign takes ≥85% of clicks (others are noise) OR low traffic. | Usually noise. Review only if this term sits in your top spend; otherwise leave as-is and revisit after consolidating Definite/Likely findings. |
Top 10 by severity. Address these first.
#1
Estimated waste: $334 – $620 · Combo: AUTO+BROAD+EXACT
| Campaign | Match | Clicks | Spend | Sales | ACoS |
|---|---|---|---|---|---|
| Camp-Exact-Alpha | EXACT | 714 | $1,039 | $3,315 | 31% |
| Camp-Exact-Beta | EXACT | 654 | $1,015 | $2,978 | 34% |
| Camp-Auto-Discovery | AUTO | 866 | $1,048 | $2,485 | 42% |
| Camp-Auto-Discovery2 | AUTO | 786 | $984 | $2,320 | 42% |
| Camp-Broad-Headphones | BROAD | 525 | $683 | $2,190 | 31% |
#2
Estimated waste: $74 – $137 · Combo: BROAD
| Campaign | Match | Clicks | Spend | Sales | ACoS |
|---|---|---|---|---|---|
| Camp-Broad-Speaker | BROAD | 447 | $429 | $1,755 | 24% |
| Camp-Broad-Speaker2 | BROAD | 424 | $446 | $1,620 | 28% |
#3
Estimated waste: $40 – $74 · Combo: PHRASE
| Campaign | Match | Clicks | Spend | Sales | ACoS |
|---|---|---|---|---|---|
| Camp-Phrase-Yoga | PHRASE | 290 | $234 | $943 | 25% |
| Camp-Phrase-Yoga2 | PHRASE | 270 | $243 | $855 | 28% |
#4
Estimated waste: $12 – $23 · Combo: BROAD+EXACT
| Campaign | Match | Clicks | Spend | Sales | ACoS |
|---|---|---|---|---|---|
| Camp-Broad-Gaming | BROAD | 363 | $454 | $1,561 | 29% |
| Camp-Exact-Gaming | EXACT | 313 | $438 | $1,508 | 29% |
#5
Estimated waste: $6 – $12 · Combo: AUTO+BROAD
| Campaign | Match | Clicks | Spend | Sales | ACoS |
|---|---|---|---|---|---|
| Camp-Auto-Gaming | AUTO | 198 | $228 | $804 | 28% |
| Camp-Broad-Gaming | BROAD | 174 | $223 | $765 | 29% |
#6
Estimated waste: $4 – $8 · Combo: BROAD+EXACT
| Campaign | Match | Clicks | Spend | Sales | ACoS |
|---|---|---|---|---|---|
| Camp-Exact-Alpha | EXACT | 74 | $119 | $455 | 26% |
| Camp-Broad-Headphones | BROAD | 137 | $179 | $608 | 29% |
#7
Estimated waste: $3 – $5 · Combo: AUTO+EXACT
| Campaign | Match | Clicks | Spend | Sales | ACoS |
|---|---|---|---|---|---|
| Camp-Auto-Kitchen | AUTO | 150 | $167 | $662 | 25% |
| Camp-Exact-Kitchen | EXACT | 148 | $200 | $798 | 25% |
#8
Estimated waste: $2 – $3 · Combo: AUTO+PHRASE
| Campaign | Match | Clicks | Spend | Sales | ACoS |
|---|---|---|---|---|---|
| Camp-Auto-Fitness | AUTO | 93 | $79 | $305 | 26% |
| Camp-Phrase-Yoga | PHRASE | 55 | $51 | $194 | 26% |
#9
Estimated waste: $2 – $3 · Combo: AUTO+EXACT
| Campaign | Match | Clicks | Spend | Sales | ACoS |
|---|---|---|---|---|---|
| Camp-Auto-Kitchen | AUTO | 90 | $95 | $388 | 24% |
| Camp-Exact-Kitchen | EXACT | 102 | $131 | $540 | 24% |
#10
Estimated waste: $2 – $3 · Combo: AUTO+EXACT
| Campaign | Match | Clicks | Spend | Sales | ACoS |
|---|---|---|---|---|---|
| Camp-Exact-Alpha | EXACT | 50 | $75 | $292 | 26% |
| Camp-Auto-Discovery | AUTO | 117 | $138 | $478 | 29% |
30 / 100
Top 10 most-wasteful overlaps, by estimated wasted spend.
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The detection model is deterministic and rule-based – no machine learning, no per-account tuning. The same overlap rules and second-price-auction inflation factors run on every report.
Confidence interval (±30%) reflects empirical second-price-auction modelling; treat headline numbers as estimates, not contracts.